lunes, 12 de noviembre de 2007, an online resource for marketers looking to reach the multicultural consumer, was launched on November 5, 2007, at the 2007 ANA Multicultural Excellence Summit by Global Advertising Strategies. With minority buying power projected to exceed $1.7 trillion by 2010, this unique online platform offers marketers a one-stop place to survey thousands of ethnic events with a click of a mouse.
According to Luba Tolkachyov, the Project Director for, “Grassroots outreach continues to be an important part of the multicultural marketing mix.” Traditionally finding events that are best for your products has been a tedious affair, necessitating hours of research. “ makes your search painless, putting professionals in touch with the organizer or the community leader behind every happening listed in our database,” Luba added.
Across over 30 ethnic markets, consolidates information on a wide range of events such as street festivals, parades, community conferences, ethnic concerts and performances, as well as business tradeshows. Among the prominent upcoming events to be found in the database are vibrant Chinese New Year celebrations, Cinco de Mayo fiestas, and Black History Month events. Users can customize their searches by state, ethnicity, and date. More options will be added soon.
Larry Moskowitz, VP of Integration, at Global Advertising Strategies indicated that, “in general, multicultural marketers enjoy a high return on their investment. This is due to the relatively low cost of media and events sponsorships and the relatively high loyalty these consumers show to brands which are visible within the community.”
In addition to the event database, subscribers can network on the site blog, recruit promotional event staff, and review an extensive multimedia gallery of videos and photographs from past events. For more information, log onto or contact Luba Tolkachyov at 212.964.0030 x 256.

1 comentario:

  1. Bonjour Mr Soumah-Mis,

    Mon agence organise le vendredi 11 février 2011, un networking autour du marketing ethnique. Je me permets donc de vous informer de la tenue de cet évènement qui est susceptible de vous intéresser, et au cours duquel vous pourriez intervenir au regard de votre expertise dans le domaine interculturel.

    Voici le lien de notre blog:

    et notre agence:

    Vous pourrez me contacter pour tous renseignements au 06 59 47 25 18



Bienvenido a mi Blog intercultural

¿Haces parte de esa categoría de ejecutivos, profesionistas que viajan? ¿Tu cotidiano es de negociar, comunicar, de estar en contacto profesional con gente de otras culturas?, entonces este blog está hecho para ti. Encontraras articulos de fondo sobre el comportamiento corporativo de managers de otros paises, fichas por paises con tips de lo que hay que hacer y los errores que evitar, hasta consejos intercambiando por el medio de los comentarios, y mucho más... Este blog se quiere muy practico y util para el cotidiano del manager internacional. Buen viaje

Le Blog du Management Interculturel

Bienvenue sur le Blog du Management Interculturel. Ce Blog s'adresse à tout manager qui voyage profesionnellement, Vous y trouverez toutes les informations pratiquent pour mieux comprendre vos clients, partenaires, employés étrangers et savoir comment négocier, communiquer vous comportez avec eux. Bon voyage!!!